The new machine was installed on 6 January at the 24-staff company, which produces magazines, brochures, newsletters and stationery, and cost around £40,000. It will be used for commercial applications such as stationery and business cards.

The C75 is Regal’s first step into the digital print arena and it will run alongside the company’s two B2 five-colour Heidelberg Speedmaster SM 72s.

According to managing director Alan Corkhill, Regal opted for the C75 to meet growing demand for quality digital print services.

“We had some of our blue-chip customers asking us for short-run work at the same quality as conventional print. The Xerox machine gave us the best results on the widest range of materials,” he said.

The C75, which was supplied by Loughton-based Service Offset Supplies, is capable of producing SRA3 sheets at up to 35ppm and A4 pages at 76ppm. It prints at a max resolution of 2,400dpi. The model purchased by Regal was not specified with any optional finishing extras, but Corkhill said the company expected to add a bookletmaker to the device by Easter.

Integration of the new machine was seamless, according to Corkhill: “One day for installation, one day for training and that was it.”

Alongside its commercial print work, Regal prints and distributes magazines for subsidiary publishing business Guideline Publications and has a turnover of around £3m.