Re@l Print signs Football League website deal

Re@l Print has signed an exclusive deal with Premium TV to provide digitally printed personalised greetings cards and posters for over 70 Nationwide Football League clubs.

The London-based firm takes orders through a link on the clubs official websites and sends them for printing at its two preferred suppliers, London-based Screaming Colour and Deadline Digital.

Re@l Print licenses Re@l Engine, which enables firms with a database of visuals or text to allow website visitors to create customised material for printing. It is paid on a commission basis.

Managing director David Hyams, who set up Re@l Print a year ago with Laurence Blume and David Jackson, has a digital print background.

"We all like printing and think the public likes printed material," said Hyams. "Theres a real wow factor when little Johnny gets his poster his eyes light up."

Re@l Print has also signed up FA Barclaycard Premiership clubs Arsenal and Liverpool, whose websites are owned by Granada Media, plus West Ham United and Tottenham Hotspur, whose sites are owned by Sky.

Story by Gordon Carson