The quarterly title was launched this morning with a print run of more than one million, making it one of the 10 highest-circulated magazines in the country.

Customers who spend more than 25 in a PC World store will receive a free copy of the 132pp magazine, which will also be on sale in the outlets for 2. A 48pp buyers' guide to PC World products will also be distributed with the first issue.

Future Plus, the growing contract-publishing division of Bath-based Future Publishing, has produced the magazine. The publisher's other clients include Vodafone, Dixons and the Musicians' Union.

Pillans & Waddies in Livingston recently scored the contract for a
4m print run of the UK's second-biggest customer magazine, the quarterly A5 20pp AA customers' magazine, RewAArd.

Story by Josh Brooks