The new Pureprint Creative Packaging office and client space opened three weeks ago, after Pureprint moved the operation from Houghton Regis, near Dunstable, the site it inherited when it purchased Annodata’s Abstract printing division in 2013. 

The move is intended to increase Pureprint’s focus on packaging and will showcase a variety of materials and samples in an innovation and library area, along with housing a CAD cutting table, extra machinery and a customer services team.  

Pureprint chief executive Mark Handford said: “The office’s main purpose is anything packaging-related, from initial concept through to delivery - inspire, create and deliver. 

“It will allow our clients access to inspiring samples of substrates and previous work inline with our current London and Uckfield sites, with a greater emphasis on, of course, packaging.”

He added that with the addition of the Hemel Hempstead site, the group could now offer support to the rapidly expanding packaging side of the business.

The move was headed up by Pureprint sales director Alan Ball, who said that luxury packaging was becoming a “crucial part” of the group’s business, from books through to packaging for direct mail. 

“This exciting new Hemel Hempstead base will allow us to offer a completely holistic creative service to our clients, from inspiration to design and production, all under one roof,” said Ball. 

Pureprint has other regional hubs in London, Leeds, Swindon, Somerset and Newcastle upon Tyne, along with its Uckfield, East Sussex headquarters. In January, it expanded to the US with the opening of a new client service office and said it would be expanding to Asia within 18 months.

The £65m-turnover group employs circa-400 staff across its sites.