Announced today (3 April) after it was completed back in late December, the deal follows Prodigi’s purchase of Kite from Canon in 2019, as the business continues to expand its global footprint and diversify its product offerings.
Founded in 2009, Peecho enables platforms featuring user-generated content to seamlessly integrate print-on-demand modules directly into their apps or interfaces, allowing them to offer personalised products such as photobooks and commercial print products, including office stationery, business cards, flyers, and promotional materials.
By acquiring Peecho, Prodigi – which was founded in 2014 and is based in the UK with offices in Alton and Harrogate, said it aimed to capitalise on new market opportunities and cater to a broader range of clients.
“The print-on-demand industry is at an inflection point, and we’re thrilled to be driving this transformation,” said Prodigi founder and CEO James Old.
“By integrating Peecho’s innovative technology with our global reach and expertise, we’re well positioned to redefine what’s possible for the sector. This acquisition is about more than just growth; it's about pushing the boundaries and creating new opportunities for businesses and creators worldwide.”
He added: “The print-on-demand landscape is evolving at a rapid pace, driven by advancements in technology and a growing appetite for customisation.
“While it’s already almost a cliché to mention AI, we’re witnessing its transformative impact first-hand as it revolutionises the way our users visualise and personalise products.
“Simultaneously, it’s fuelling exponential growth in the creation of original content, which is driving a significant increase in demand for simple, accessible print-on-demand solutions.
“Our partnership with Peecho will enable us to better serve corporates, creatives, and consumers alike, empowering them to navigate and capitalise on these exciting changes in our industry.”
Peecho CEO Eric Kickert, who has joined Prodigi’s board as COO, also commented on the deal: “Joining forces with Prodigi is a game-changer for us. With their global reach, technological prowess, and shared vision for the future of print-on-demand, we’re already seeing this partnership unlock new opportunities and help us achieve our full potential.
“Together, we’re going to redefine what’s possible in this exciting and rapidly evolving industry.”
Peecho’s 13 staff have all been kept on, and the Peecho business and brand will continue to operate.
Prodigi has over 100 print partners in dozens of countries as well as three in-house print facilities in the UK, US, and mainland Europe. Following the acquisition, the group now employs 180 staff and has a turnover of around £35-40m.
