The circa £500,000 press was installed last month.

“The press went in seamlessly, in fact it was up and running within 48 hours, but we’ve spent the past few weeks developing our understanding of all the features and technology it offers to ensure we could understand the full benefits it could bring to our customer base before we wanted to shout about it,” said ProCo managing director Jon Bailey.

The press replaced two older Indigos, a 5500 and a 5000, but according to Bailey it will bring a significant amount of extra capacity.

“It’s not about additional capacity though, it’s about the ability to bring in additional products and services,” he said.

The 7800, which was launched in the summer, replaced the 7600 in the Indigo family and Bailey highlighted the new machine’s ability to print raised and textured image areas and its Enhanced Productivity Mode (EPM) which boosts the press’s top speed from 120 colour pages per minute to 160ppm as key features.

ProCo’s machine is configured with the full IndiChrome Plus seven-colour option.

It also features built-in closed-loop colour control and supports HP Indigo ElectroInk Digital Matte for spot coating and One Shot Colour technology for printing onto synthetic substrates for applications including plastic cards, overlays and lenticular projects.

“We’ve been investing in our technology platforms for many years, but while have always been at the cutting edge of variable and digital print we had been holding off on the press side and made use of our existing assets, but the time was right and the so was the platform, so we decided to go for it,” said Bailey.

This latest spend follows the £11m turnover firm's decision to upgrade its MIS to Tharstern Primo earlier this month.