The acquisition, which was announced yesterday (12 February), includes the brands Reclameland, Flyerzone, and Drukland, as well as Simian’s 23,000sqm production facility near Groningen in the Netherlands.

Print.Group CEO Marco Aarnink – who prior to starting the business owned Dutch online printshop Drukwerkdeal, which was sold to Cimpress in 2014 – said the deal was a logical step towards futureproofing the group’s production and fulfilment operations while strengthening Print.com’s position in the European print landscape.

Since it was founded in 2019, Print.Group has grown to generate more than €60m (£50m) in revenue across nine European countries.

Aarnink said: “We are investing in a prominent international position in a rapidly evolving market. Our customers expect smaller production runs, shorter delivery times, a broader and more sustainable product range, as well as personalised services.

“Within this evolving landscape, we differentiate ourselves by adding value through digitisation, simplified workflows, fulfilment, and flexible logistics right to the customer’s doorstep.”

He added: “With this acquisition and the additional volume it brings, we immediately achieve economies of scale within our group. Simian’s fully equipped and highly optimised production facility provides the foundation for us to remain a leader in a rapidly consolidating market, both in terms of cost efficiency and innovation.”

Simian, which was founded in 2007, also operates in Belgium and France and achieved revenues of around €28m in 2024.

Simian CEO and founder Wouter Haan also commented: “Print.com and Simian share an immense passion for the power of print, which is evident everywhere – from traditional brochures to merchandising, textiles, and interior applications.

“New markets and opportunities can only emerge when the entire supply chain collaborates in an integrated and sustainable way. In my new role, I will focus on further developing these strategic ambitions within Print.Group.”

The new production facility will serve as a central production and fulfilment hub for the brands within the Print.Group holding.

Print.Group said merging order volumes was a key priority, enabling it to implement significant cost optimisations that it said would ultimately benefit its customers. As a result, Print.com Productions’ existing facility in Oss will be closed, with operations moving to Groningen.

Within the renewed brand portfolio, the group said Print.com would remain an exclusive platform tailored to creative professionals such as print resellers, brands, creatives, and agencies, while the Reclameland, Flyerzone, and Drukland labels would continue to focus on SMEs.

Financial details of the transaction were not disclosed.

Print.com launched its UK online B2B print platform at The Print Show last year, having established a sterling storefront and secured its first UK production partners.

Fiona Robinson, UK country captain for Print.com, told Printweek today (13 February): “This acquisition positions us for further expansion within the European print industry, enabling us to consolidate our strengths to futureproof production and fulfilment, accelerate innovation, increase market share, and support further international expansion. 

“Our goal is always to enhance the customer experience – ensuring quality, fast turnaround times, reliability, and competitive pricing.

“This acquisition means more choice for our UK customers, they can choose where their work is produced, whether that be via our growing network of UK-based production partners or via our impressive mainland European production facility.”

The Print.com product range includes items like books and brochures, stationery and packaging, flyers and leaflets, banners and signage, labels and corporate gifts, and clothing and events graphics.

Separately, Print.com has also recently become the newest member of print and paper advocacy group Two Sides.

Robinson said: “Print.com is committed to a socially responsible and sustainable future, ‘More print, less footprint’.

“We produce locally, with efficient technology – this is how we reduce CO2 emissions, waste, and our energy consumption.

“We are constantly adding sustainable products and services to our ordering environment with recyclability as our starting point. We implement eco-friendly and ethical solutions throughout the supply chain and inspire partners to do the same. Our sustainability values align with the Two Sides campaign and we are delighted to have become a member.”