The body said it would focus increasingly on the digital side of the production process and that it would continue to freely share the results of the joint projects it undertakes.

It also laid the groundwork for its presence at Drupa which will include high visibility at the show as well as guides to link the stands of member exhibitors under an umbrella theme of keeping print relevant in a multimedia society.

The marketing will focus on digital and offset printing, value added printing and packaging as well as lean and green production.