The Tallinn-based business will use the new machine to break into the POS and POP markets as well as extend its interior signage offering.

"We believe that the HP Scitex XP2750, will make our business stand out in the market place as most of our competitors use solvent machines and the advantages of printing with UV ink have not been fully explored in Estonia," said Print24 sales manager Velvo Metusalet.

The new machine is the firm's first HP and was chosen for its ability to handle roll media and rigid sheets up to 64mm thick.