Based in Cheadle, the digital printer has invested £100,000 in a Dyss X7-1624C conveyorised digital cutter. The machine was installed in mid November and was specified with a K-Cut Vision mounted camera and Kasemake design software. It takes a maximum sheet size of 1.7x2.8m.

Since moving to its current 600sqm premises in 2016, Print On has been focused on making inroads into the point-of-sale market, as well as increasing its wide-format offering.

“By installing this cutter, we will be able to complete jobs in-house which we previously had to send out,” said director and founder Alex Oldfield. “We have often been on the periphery for our customers when it comes to point-of-sale, so we wanted to send a message that this is something we are capable of.

“We take things step-by-step so the general expansion has been gradual as demand for wide-format has continued to grow. We are now happy to complete all kinds of jobs, such as posters and banners. For us, it’s all about making innovative point-of-sale products.”

Oldfield, who first saw the machine at recent print expos, said no other machines were considered over the Dyss as it offered “everything we wanted at great value”.

Alongside the latest installation, Print On’s wide-format offering is served by a portfolio of Mimaki technology, including a JFX200 LED UV flatbed and two roll-fed machines.

The firm also hired a new member of staff specifically to operate the Dyss cutter, expanding its team to 10 members. Oldfield said the focus is now on consolidation and growth.

He said: “We have everything we need for now and it is a question of building on what we have and using the tools at our fingertips. Our premises and portfolio give us massive potential to grow.”

Print On was founded in 1995 and, as well as its wide-format work, offers a range of commercial print services including business stationery, promotional brochures and marketing collateral for customers including high-street brands across the UK and Europe.