With its philosophy to evoke a wanderlust and free spirit in all its wearers, the brand wanted a series of high-quality graphics that reflected its ethos to deck out its latest Harrods pop-up store.
What was produced?
Chatham-based large-format specialist PressOn was selected for the print and installation project. The company had already produced the graphics for Rixo’s first pop-up area within Harrods’ fourth floor Fashion Lab last year, as well as for the brand’s Carnaby and Floral Street pop-up store.
What did the job entail?
To produce the graphic for the wall behind the till, Foamex boards were laid onto the back wall – a cubby hole shelving system – and vinyl with a matt laminate printed on PressOn’s HP Latex 3600 was then overlaid onto this so that the join was not obvious. A logo made with adhesive-backed 3mm mirror gold acrylic was then overlaid onto the boards.
The till front and sides were printed using the Latex onto removable vinyl with a matt laminate, while the same machine was also used for the columns, which were printed on blockout vinyl with a matt laminate. The logos on the mirrors were kiss-cut from removable white vinyl on a Summa S Class cutter while the 4.59x5.93m floral floor was printed onto Utack Multi Surface (Tex Walk) media using an EFI Vutek QS2 Pro.
What challenges were overcome?
While a relatively straightforward project for PressOn, there was a combination of various different elements to put together while Harrods was closed overnight. The installation took a team of three around four hours to complete.
“It had all the usual quick turnarounds and tight deadlines for overnight installation that our customers need us to deliver. However, the beautiful design and graphics from Rixo elevated this display to another level. What a wonderful result that is having a great impact in store,” said PressOn managing director Andy Wilson.
What was the feedback?
Laura Trabucco, head of visual merchandising for that area of Harrods, and Rixo designer Mia Birchall were both “really happy” with the graphics, which will be up for the pop-up store’s four-week duration.
