Press-sense chief executive Shlomo Ben David said: "With growing demand for business flow automation throughout the marketplace, our intensified focus upon this critical region is paramount to our worldwide success.

"Amir's extensive sales and executive management experience complements our growth strategy and is a valuable addition to our management team. We anticipate his impact will accentuate our results in these regions."

Rosentuler, who has also previously held several senior positions at IBM, will work from Press-sense's London office and report directly to chief executive Shlomo Ben David.

Also see: Press-sense to use £2.5m loan to finance expansion

Press-sense announces software deals with HP, Infoprint and Presstek