Pre-owned Xerox kit strikes back

The market for used machinery in India is ripe. Pankaj Kalra of Xerox India speaks to Samir Lukka to decode the knots and crosses of the print business.

Please highlight the strategy for used Xerox machinery in India? How does the module work?
The Xerox strategy for used digital machinery involves a continuous module. It works to help our existing customers in upgrading their current equipment with greater and more advanced technologies through the Xerox Trade-in program! With this approach, we help and guide our customer to derive a first-rate re-sale value for used Xerox machines.

These trade-in equipments are then refurbished at a dedicated facility in Bengaluru and reintroduced into the market under the Certified Economic Value (CEV) program. It is an important initiative in the digital print industry of India and offers a great value proposition to the printers, who are looking at ways to invest in an affordable digital press to help complement their existing litho business.

Does Xerox procure the machines from the printers who want to sell it?
Yes. Xerox does procure the machines from the printers and dealers through the Xerox trade-in program.

How many secondhand Xerox machines in India? Which models? How much does the cost vary from the actual cost of the machine?
The models vary from the entry level DC 12 and the DC 250, to the Xerox 700, DC 5252, DC 6060, DC 5000s etc. The cost of the refurbished equipments vary from model to model and also on the balance serviceable life of the equipment.

Difference in the FSMA between a new and a used machinery?  
The CEV equipment is available at the same FSMA as regular equipment.

The shelf life of used machinery? Is there any re-sale value?
Under the CEV program, customers looking for an affordable digital press can choose from a range of pre-owned Xerox production presses certified on a 14 point health check and offering a minimum of 24-50 post-sale service guarantee. The program, covers an array of Xerox pre-owned full colour and single colour digital presses. It will help customers save upto 60% cost in purchase, while guaranteeing quality output at par with similar machines in the market. 


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