Polestar wins Argos DM deal

Polestar has won its first direct mail order from Argos Retail Group, already a customer on the catalogue side of its business.

The order comprises a series of mailings, which include a personalised A4 letter, insert and envelope for Homebase stores.

Polestar also prints and binds sections of the Argos Retail Groups in-store catalogues, and Polestar Direct account director Chris Rawsthorne said the success with the catalogue business had been a major factor in gaining work in a different area.

More and more customers are realising the breadth of services that we can offer, and the advantages of dealing with one company, he said.

Polestar Directs plants in Nottingham and Leeds will produce the material for the mailings.