The 64pp home and entertainment section called The Eye will roll off the Pershore firms TR6 gravure presses in runs of around 1m, said sales and marketing director John Ashfield.

The Saturday editions existing supplement, Times Magazine, has been redesigned as part of the relaunch and continues to be printed by Polestar Greaves in Scarborough.
It too comes off TR6 machines.

Polestar also prints direct mailing for the newspapers and various sections as and when required, said Ashfield. Varnicoat boasts that it is the UKs most powerful gravure production plant and has four high-speed presses.

Part of the relaunch on 6 September included two new magazines, an arts section called Weekend Review and Body&Soul, looking at health.

A spokeswoman for News International, which owns The Times, said in-house print plants would run off the two new supplements. The relaunched Saturday paper increases the number of sections from six to nine.

Robert Thomson, editor of The Times, said: The Saturday newspaper will never be the same. We now have the most ambitiously designed sections of any newspaper in the world.

Story by Jez Abbott