Pims chairman Julian Henchley said the press would largely be doing a new type of work, which included clothing tags and plant pot tags.

Although Henchley said the firm never stopped chasing new work, it was the customer who approached Pims with the project that involves printing 5m personalised tags for a number of garden centres.

The two iGen3s are running side-by-side at its Basildon plant and complement five DocuColor 6060s and 17 DocuTechs.

Henchley is not yet thinking about a third iGen, but if work built up enough he would certainly consider it. Colour is moving so fast, so technology could well have moved on from the iGen.