Her appointment comes just two months after the business, part of Perspektiv Marketing Group, took on Liam McDermott in the role of business development manager.

As operations manager, Herbert is charged with managing the company's personalised print and mailing of its targeted direct mail campaigns – most of which, are carried out on its Xerox iGen3 110 digital colour press.

Herbert joins Perspektiv from Williams Lea and has production experience in data and colour reproduction, as well as pre-press technology.

She said the role would give her opportunity to get really hands on with the "production management side of things".

"There are some really interesting projects at Perspektiv and I am looking forward to the challenge," Herbert added.

Managing director Chris Arthur said: "Karen's expertise makes her a valuable addition to the team and we are pleased to welcome her. Perspektiv Direct has experienced great success over the past year and I feel confident that Karen will help in carrying the business forward."