The company, which was started in November 2009, provides backend ordering of printed products for any online service, enabling them to quickly embed an ecommerce function through a simple print button.

The platform, called Print Cloud, is built through Amazon web services, and preflights digital files according to the specifications of the production facility nearest to the point of distribution via XML, and can handle bleed, spine, and other criteria.

The business already has a number of 'lighthouse' customers including Kodak Gallery photo printing and Issu digital magazines and its service will shortly be on Facebook with lovewalnuts.com that offers print products of images and comments in a journal style product.

Martijn Groot, co-founder and chief executive of peecho said: "The Peecho print button provides a new revenue model for websites and applications. Next to that, the global cloud print network enables more traditional companies to save a lot of money by offering their publications printed on demand."

Groot told PrintWeek that the company is mainly European focused at the moment, but has signed up its first production partner in China and is looking at production tie ups in the US. Its core product lines are photobooks and consumer print, but Groot said it had interest from businesses potentially looking to create walled garden corporate portals so that branches could order PoS material for example.

He said that printers interested in joining the production network should contact the company, although he added: "Print facilities are not the difficult part. Nine out of 10 have a capacity problem, but this can provide an additional revenue stream. So they should contact us and let us know what they are good at. We want to tap into areas where they specialise."