Purchased direct from the manufacturer, the additional machine was installed at the company’s 4,274sqm Beckton, East London headquarters in late January and training is just being completed now.

The press is strictly an Indigo 12000 but includes the high-definition printheads and Value Pack of the 15000 model.

The investment will enable the company to take on short-run, high-pagination jobs, and easily accommodate projects at short notice due to reduced set-up times.

The business will also be able to produce more cost-effective projects, produce more sustainable projects due to less wastage, and offer print personalisation services with the addition of the new press.

The machine will be used for high-volume productions such as lookbooks and catalogues, and will enable Park to provide more efficient delivery of six-page covers and thread-sewn projects.

The company already runs an HP Indigo 7800 B3 digital press as well as two litho presses from Koenig & Bauer; a 10-colour perfector and a six-colour plus coater.

Park managing director Alison Branch said: “As a company which strives for excellence in every area, our investment in this new machine will allow us the flexibility to cater for our wide range of clients’ needs; creating quick and cost-effective projects which remain of the highest quality.

“This acquisition will allow us to accommodate for our growing customer base, and complete projects seamlessly and with faster turnarounds.”

Branch told Printweek the company started to look into the investment in the second half of 2021. While it also looked at options from other suppliers, she said the Indigo was best suited to its requirements.

“We work in the highest quality markets so we needed a press that would match our B3,” she said.

Park Communications employs 89 staff and is set to turn over £11.3m for the current financial year.