The Birmingham-based firm, which is the colour management wing of TypeMaker was chosen to help Pantone sell to markets where it is not traditionally strong such as photography.

Colour Confidence joins the firms existing dealers selling to the graphic arts market.

With our recent product evolution we now have comprehensive solutions at lower prices, said Pantone European director of sales and marketing Cliff Kenworthy. We anticipate significant uptake and Colour Confidence will give us an effective channel for distribution.

Colour Confidence is looking for resellers to sell its range of colour management products.