The new Pantone Color Insider option is described as “an aesthetically provocative and culturally relevant color centric trend service”.

Pantone said the new tool would be updated with new data and content weekly.

Its features include expert trend insights, colour education to guide colour usage, and a global colour data tool to inform designers about trending colours in different industries and cities.  

Laurie Pressman, vice-president of Pantone Color Institute, said Color Insider would build upon information gleaned over more than 25 years to become a resource for the creative community.

“We believe this content can be an added support for designers to understand the relationship of color to global macro trends and what consumers are looking for to help inspire their design decisions,” Pressman said.

“Never has this been so important, when design is being increasingly led by color and material and less by shape and form.”

Jung Sin, global senior director for digital product management at Pantone, said the tool would “further support the research and inspiration stage of the design process”.

“Pantone Color Insider will help designers and the larger creative community have context on what is happening in the world of color and actionable data to help with their color decision-making from the start of a project to ensuring color consistency and excellence at the end,” Sin stated.

There is a ‘freemium’ access option for limited content and basic palette building, a premium subscription option for the full setup, or a bundle option for Pantone Color Insider and Connect.

Color Insider Premium costs £120 per year for a single seat, or £30.99 per month.