Epson, which has a global partnership with the Mercedes AMG Petronas Formula One Team, seems to have applied a Formula One-esque level of marketing budget to this promotion for its EcoTank printers – the point being that the printers use refillable ink tanks, rather than those notorious inkjet cartridges that contain a teeny-weeny amount of enormously expensive ink. 

Game-for-a-laugh Lewis was sent into a Matrix-esque whirl involving thousands of sheets of paper, before being doused in 400 litres of ink. 

The end result looks like something that Jackson Pollock would approve of. 

See the full video (and behind-the-scenes action) at www.epson.co.uk/lewisgetsinked.