The "groundbreaking" JetStream colour inkjet range has been designed to meet the demand for personalised and targeted direct marketing.

Mal Baboyian, president of production printing systems at Océ North America, said the machines would let users "capture lucrative new business" by offering "significantly higher productivity than competing systems".

This followed new UK managing director Bron Curley's speech on Monday (3 December), where he forecast "more visible applications" for digital print in direct and business-to-business marketing

The JetStream's "hefty" duty cycle means it can handle well over 60 million pages per month, said the manufacturer.

The family includes the 150m per minute single-engine JetStream 1100 as well as the twin-system 2200 machine, which prints at 152m per minute.

The 1100, which can print up to 51cm wide on 52cm-wide substrates can produce up to 1,074 pages per minute. It is fully field upgradeable to the higher-spec 2200 model.

The machines use Océ's new IPDS controller to ensure "seamless integration" into existing workflows, as well as simplifying applications for variable-data print and transpromo documents.

The Océ JetStream systems are set for "controlled release" in the first quarter of next year. Details on UK shipping and pricing were not available.