Seven Publishing's Fresh Ideas is a 100pp perfect bound quarterly title mailed to Sainsbury's 1.5m Nectar card users.

Three customised versions of the title targeting those with families, those without and baby-boomers were printed. Each had a different cover and a 16pp customized section.

"NJP rose to the challenge of producing our new magazine within a very short timescale," said Seven Publishing group production director Sophie Finch. "They delivered a great product, especially given the variable content and large print run - a success all round."

NJP has printed the monthly Sainsbury's Magazine for Seven Publishing since 2001.