The 28-year-old has started out on his own with a 500,000 investment, including a NexPress 2100 and in-house finishing, backed by Close Asset Finance.

"One thing Ive noticed is the demand for a personal service," said Hodgson. "We can offer full service, including binding and booklet making. We dont major on design because we dont want to step on customers toes."

The firm is targeting Liverpool and the whole of the North West, including Chester and the Wirral.

Although Hodgson feels variable data isnt quite there yet, he plans to educate customers so they can take advantage of the opportunities presented by the process.