New year's prediction: Nick Dixon, Lateral Group

Lateral Group chief executive Nick Dixon gives PrintWeek his new year's predictions...

What do you think will the greatest opportunity for and threat to printers next year?
Companies going out of business and threat: reduction in marketing budgets.
 
What do you believe is the most under-recognised aspect in printing that is likely to become more important in 2010?
The commitment and skill that goes into delivering campaigns.
 
How important do you think Ipex will be?
Not very important.
 
What can the industry do to increase its profile next year?
No comment.
 
What will you do differently next year?
Just keep doing what we are doing delivering excellent customer service and delivering integrated communications management.