What positives are you able to draw on from the experiences of 2021?
Really great reactions to mail from young people (invitation to Covid jabs) and evidence of mail’s ‘sticking power’ in the home.

What trend do you think has been accelerated because of the impact of Covid?
Forcing everyone online even if not suitable.

What do you think will represent the single biggest opportunity for printers in 2022?
Consolidate the successes of 2021 when a new generation of clients woke up to the potential of mail.

What are your hopes for 2022?
Getting back to normal and flying to Australia.

Describe your ‘new normal’?
Going to actual meetings and seeing friends socially.

What piece of advice do you wish you had been given and when?
Carpe diem and beware of imposter syndrome when starting out.

What, if anything, will you do differently in 2022?
Drink more.

What’s your favourite Christmas cracker joke?
What is Piers Morgan’s favourite Christmas song?
Walking Out On Air.

Sprouts: yes or no?
Every time.

Are you making any New Year's resolutions?
Good Lord no...what a waste of time.