What do you think will be the greatest opportunity for and threat to the print industry next year?

To diversify and provide a varied range of services and solutions for its customers - i.e. a mix of digital and printed media. Ironically, digital media itself could be seen as print’s greatest asset.

What do you believe is the most under-recognised aspect in printing that is likely to gain more prominence in 2012?

Web to Print. The technology has been gaining momentum for some years now and already plays a major role in the industry in mainland Europe and America today. I believe that 2012 will see a greater uptake from UK printers who are looking to broaden their customer base and service their larger clients more effectively.

What do you hope to get out of Drupa 2012?

A positive atmosphere and response to the new technology on offer.

What new technology do you expect to see at Drupa 2012 in your sector?

New technology that adds value improvements and tweaks to existing solutions. Each new release of software, and hardware advances in machinery, brings greater productivity and improved efficiency to the printer.

What do you think the main trends will be at Drupa 2012 in your sector?

Hybrid workflow solutions to serve both litho and digital printing equipment as well as integration between web to print offerings and the printer’s production systems.

What can the industry do to increase its profile next year?

Listen more to its customers and therefore be better placed to respond to their demands.

What will you do differently next year?

Listen even more to our customers and therefore be better placed to respond to their demands!