The first company to take advantage of the new platform is the Licensed Taxi Drivers Association which is running a campaign promoting the safety and value of taxis, under the strapline "Five travel in this cab for the price of one".
Initially the campaign will feature on 150 vehicles, but will be rolled out to 500.
New rules mean extra ad spaces on taxis
A change of advertising rules has meant that advertising can now be placed on rear windows and wheel trims of licensed taxis.
