CBS Outdoor has received three new campaigns from The Christian Party, the Trinitarian Bible Society and one from the Russian Orthodox Church, sponsored by Russian Hour TV.
The adverts are a reaction to the Humanist Society’s bus posters, which feature the caption “There’s Probably No God. Now Stop Worrying and Get On With Your Life”. The organisers of the campaign sought £5,500 to run the adverts, but managed to raise more than five times that.
In a direct retort to the campaign, the Reverend George Hargreaves of The Christian Party booked a two-week campaign to run on 50 bendy buses in Central London, East London and the West End from next week. The adverts will carry the strapline “There definitely is a God. So join The Christian Party and enjoy your life”.
Elsewhere, The Trinitarian Bible Society has booked 100 bus sides carrying a line from Psalm 53.1 “The fool hath said in his heart, there is no God”. The campaign will run for two weeks from the 9 February.
Russian Hour TV has booked 25 Superside bus adverts to run in the London area, with the strapline “There IS a God, BELIEVE. Don’t worry and enjoy your life”.
Atheists and Christian groups battle on bus advertising
Bus advertising has become the medium of choice for theological debate after a spate of religious groups launched campaigns to hit back at the Richard Dawkins-backed Atheist Bus Campaign.
