According to the firm the new software, smartapps, is a "secure, flexible online document creation and management system".
The package comprises smartdocs, a template document system, smart-forum, for collaborative management, and smartedgar, an automated conversion system for SEC filings.
The move away from the Burrups brand, which has been in use for 377 years, is part of a drive to "focus on the St Ives name".
"We have increasingly found that our customers are seeking a wider range of services, often involving our sister companies within the St Ives Group," said St Ives Financial divisional director Andrew Langdale.
The division operates in sectors including public finance, insurance, corporate reporting and investment banking.
Its services include financial printing, mailing and fulfilment, project management and online.
Have your say in the Printweek Poll
Related stories
Latest comments
"Sad to see another print company facing financial trouble. The industry is tough, and this highlights the ongoing challenges many are facing. Hope employees and customers get clarity soon."
"Not surprised, businesses need to prepare for these attacks rather than thinking that they're going to avoid them. At the very least, data needs to be fully protected with air gaps in place..."
"So much for growth then!"
Up next...
Six months after Charlesworth deal
TJ Books looks to appoint admins
Current timeframes are insufficient
Election print and postal pressures highlighted in AEA report
"Significant milestone"
Riso celebrates 20 years of inkjet
Strengthens existing product portfolio