Newton brings to the job 20 years’ experience in graphic arts, including nearly 15 years with Litho Supplies.

He is tasked with raising awareness and sales of Manroland’s range of printcom pressroom products in the Midlands, Yorkshire, North Wales and parts of East Anglia.

"The big challenge is to ensure customers understand the benefits of purchasing certified pressroom products and components.

"When margins are tight there is a tendency to try and save money on consumables, but it must not be at the expense of productivity or quality.

"All our products and components in the Printcom division have been certified as system and process compliant to ensure printers can optimise press performance."