With 15m customers, the addition of transpromo capabilities will help the building society control its print and mail costs which have increased since its acquisition of the Portman Building Society and the Derbyshire.
The new platform will be built upon its Automated Document Factory (ADF) implemented by a consortium of companies led by Xerox Global Services along with Sefas Innovation software, Formscan and Pitney Bowes.
However the company said it remained committed to direct mail. A spokesperson said: "We are always looking at ways to improve the effectiveness of our communications and remain committed to direct mail as a key marketing channel."
Nationwide to control direct mail costs with transpromo initiative
Nationwide is to develop a platform to add promotional material to its customer statements to drive down the cost of print such as direct mail.
