National Trust magazine gets redesign as rising circulation bucks industry trend

National Trust is revamping the design of its eponymous magazine.

The new design for National Trust Magazine, which boasts a circulation of 3.76m, includes a new colour National Trust palette and font.

The width of the magazine has been reduced by 18mm, although it will retain the same page count.

Repro for the title is handled by Zebra and it is printed at St Ives Roche.

In contrast to an overarching decline in circulation figures for the magazine market, the magazine has enjoyed an upswing over the past two years of more than 250,000 as National Trust membership rose during the recession.

"The refresh is a big change and one that will help shift old-fashioned perceptions of the trust," editor Sue Herdman said.

The first issue featuring the new design is Spring 2010.