Managing director Gary Lasham, who bought the business in a 10m buy-in management buyout earlier this year (PrintWeek, 15 January), said the rebranding was needed to change the firms image.

Before we didnt tell you what we did. Now we do exactly what it says on the tin large-format printing, he said.

A new website and marketing collateral will also be rolled out later this month.

Lasham said he was close to finalising a deal to move to a new leased site, close to the firms current site.

Although there are no plans to invest in new kit and staff, Lasham said plans were in place to grow the business, and as new contracts arrived he did not rule out the possibility of either.

The firm has 80 staff at its Holmfield base in Halifax.

Story by Andy Scott