Moo described the drinkware category as “oversaturated but under-designed”.

Its bespoke Moo Water Bottle was designed in-house and is being specially manufactured to Moo’s specifications.

Chief executive Richard Moross described it as “a beautifully and purposefully designed product for companies who want to be proud of where they place their brand”.

“If we’ve learned anything from the past 18 months, it is the value of relationship-building and meaningful interactions. 

“When it comes to branded merchandise, we believe companies want to give less but give better, with high-quality, everyday products that leave a lasting, positive brand impression,” he stated.

The Moo Water Bottle is available in five colours. It has a cushioned non-slip base, a swing handle, and a stainless steel inner. Moo said it can keep the contents cold for 24 hours, or hot for 12 hours. 

Customisation is available via laser engraving or four-colour digital UV printing. 

An individual plain colour bottle costs £34.80, with discounts available for volume orders. 

Toby Hextall, Moo’s director of industrial design, said that despite the crowded nature of the product category, the business had still found an opportunity for innovation. 

“Coming in with a new perspective on how a bottle should perform, we quickly realised the category is oversaturated but under-designed. Every small improvement we integrated into the Moo Water Bottle had an outsized impact on the overall product and user experience.”

Moo has print manufacturing facilities in Dagenham, Essex and in Lincoln, Rhode Island in the USA.

The business, which had sales of $139.6m (£103.6m) in 2019 with the lion’s share in the US and Canada, was hard-hit by the initial impact of the Covid-19 pandemic with sales down 80% at one point. It has since recovered, with a spokesperson stating: “business cards and stationery sales are back”.