The ‘Paper Stock’ event saw the space adorned with floral paper decorations in addition to Moo’s existing paper colour gamut ceiling art, and also included crafting tables, stickers, and novelty paper glasses made from colourful GF Smith papers.
Employees, friends, key suppliers and stakeholders mingled at the celebration of the design-led print and merchandise specialist’s achievements.
Moo began life in 2006, two years after founder Richard Moross set up his original print venture as Pleasure Cards.
Moross, now president and CEO, said it had been an incredible journey so far, with Moo passing the $1bn (£762m) lifetime revenues landmark in 2022.
He told Printweek: “We celebrated MOO's 18th birthday last night with hundreds of current and former MOOsters, friends and family. It's such a privilege to be able to celebrate this milestone with the people that helped us get here.
“I am enormously proud of what we have achieved but also excited for the next 18 years. This week we went live with our new platform, a culmination of nearly five years of technology transformation, and key to unlocking rapid product introductions in 2025 and beyond.”
Also present was Robin Klein, co-founder of venture capital firm LocalGlobe, which was Moo’s first external investor with an initial £75,000 of backing.
The business has gone on to raise $30m in venture capital.
Moo had sales of $114.7m last year and employed around 440 staff worldwide. The firm’s biggest market is North America, which accounts for more than 80% of sales.
