The US firm has turned to 3D printing to save the world while keeping it in the meat and leather currently sourced from our four-footed, furry, farty friends. Yes, from hamburgers to handbags and stiletto shoes to sirloin steaks, Modern Meadow would like the, err modern meadow, to be a lab with a 3D printer rather than rolling acres of green.

Father and son team Gabor and Andras Forgacs have got as far as a prototype, but its product is not yet suitable for consumption. Following the recent ‘fur-rore’ surrounding horse meat in hamburgers, we’d rather be the guinea pigs, albeit not if we needed to be in Peru, than take our chances in a high-street chiller cabinet.