Boutique Brands commissioned Saxon Packaging with a brief to provide an eye-catching and luxury carton to protect and enhance the brand and materials used in the bottle design. Saxon then chose Mirri material to make the cartons, 5,000 of which were produced in total.
This enabled the metallic elements of the carton design to be produced in a style that reflected the brand’s image.
After looking at the structural needs of the Boutique Brands carton, and the strength required to protect the bottle inside, Mirri recommended MirriEco Ag.
MirriEco Ag is a "direct metalised" high-quality board, which is recyclable and repulpable. According to Mirri, it is suitable for UV litho and conventional printing using oxidising inks, as well as finishes such as die-cutting, embossing and cutting and creasing.
The MirriEco Ag product was laminated using Korsnas Carry Coated Natural Kraft board, which created a metallic two-sided strong material with a smooth finish on both sides. An intricate window was also cut out.
Saxon Packaging sales manager Mike Impson said: “MirriEco Ag with Korsnas Carry Coated Natural Kraft board provided us with many material benefits.
“It is strong and smooth both sides which offers a high standard of presentation and protects the bottle inside. The material is also recyclable which enabled us to add the Mobius Loop recycle logo on the design of the box.”
Mirri business development manager Darren Howard added: “MirriEco Ag is available using a variety of boards, but Korsnas Carry Coated Natural Kraft board is very well suited for high-end drinks cartons due to its strength, metallic finish, two-sided nature, which allows for design on the inside, and its recyclable nature.”
Boutique Brands creative director David Price said: “We are very pleased with the final result. We were pretty surprised at how well it came out as well, given the fact that MirriEco Ag has 100% eco credentials.
“This was important to us though because our liquid is 100% natural. There are no additives or flavourings and they’re all based on true and natural ingredients. The finishing of the boxes is also extremely luxurious and adds a bit of a sexy mystique to it.”
