Working with papermaker Sappi and press manufacturer Screen, Mercian Labels will print the new packaging as part of a trial for Whitakers to gauge reactions to its new packaging, while monitoring the chocolates’ shelf life and freshness.
Mercian Labels has engaged its Screen Truepress PAC520P high-speed inkjet printer for the job. Printing with water-based inks, the engine can handle paper barriers from 40 to 250gsm, up to 80m/min and up to 600x900dpi.
Adrian Steele, Mercian Labels managing director, said there was real potential in diversifying into paper flexible packaging.
He said: "The move into paper flexible packaging is a natural evolution for us. Digital printing with eco-friendly inks brings flexibility to packaging design by abolishing minimum order qualities and significantly reducing lead times.
“It allows for customisation, reduced waste from obsolescence, and, most importantly, aligns with Whitakers' commitment to sustainability. We have long seen the versatility and environmental benefits of digital printing in labels, so paper-based flexible packaging is an exciting market for us to explore."
Sibylle Hajostek, market manager for paper and packaging solutions at Sappi, added: “Selecting the right paper for the right product application is crucial, and our expertise in barrier coating allows us to provide the right barrier properties for product protection.
“The UK market, in particular, has shown a significant demand for more sustainable packaging solutions, and we are excited to contribute to meeting these demands."
Mercian Labels will show off printer, product and chocolates together at Packaging Innovations at the NEC, Birmingham from 21-22 February, at stand J82.
