Unilever targets new consumers with Comfort Exhilarations campaign

Unilever is revamping its premium fabric softener brand Comfort Exhilarations, witha £2m marketing spend.

RNIB appoints Arthur London to £1.5m ad account

The Royal National Institute of Blind People (RNIB) has appointed Arthur London to its estimated £1.5m advertising account.

Waitrose congratulates Reading on promotion to Premier League

Waitrose lauded its sponsorship of Reading FC with a press campaign hailing the team's promotion into the Premier League.

Sport magazine plans international expansion

UTV is kicking off plans to market Sport magazine globally, appointing an international director.

Loaded rescued by Katwoman 'porn star'

Lad's magazine Loaded is believed to have been bought out of administration by multi-millionaire businessman and porn star Paul Baxendale-Walker.