South Manchester-based mda media has won two new accounts and installed a six-colour Indigo UltraStream digital press.

The firm will use the Indigo to produce a range of literature for Shiloh Healthcare. It will produce about 50,000 copies of a litho printed, 40pp mail order catalogue for the company, which provides disposable products for the healthcare market, before moving on to produce a range of leaflets and flyers for Shilohs NHS and private clients on the Indigo.

Mda has also secured a contract to handle direct marketing, plus business-to-business and national press advertising for Reliant, known for its three-wheeled cars, but now focused on the import and export of urban and light commercial vehicles.

Mda will use the Indigo to produce one-to-one marketing material, plus mailouts for niche markets like local authorities, said director Rob Jacobs.

They no longer make the Robin Reliant we want to get away from the Del Boy image, added account handler Neil Baglow.

Mdas 3,700m2 plant in Stockport houses a digital photography studio, digital and litho printing, creative design and a new media section. It has also installed an Agfa Galileo CTP system, a MAN Roland 600 press and taken out two Heidelberg Speedmaster 74s.

We are mainly coming out of litho and looking at digital, said Jacobs. Mda is now outsourcing some of its litho work as it concentrates more on digital.

The company started life in 1977 as Maley Design and Advertising. A 1996 merger with local firm Complete Print Services broadened their focus, and they became mda media in 1998.

Clients include Nisa Todays, the largest food wholesalers in the UK, tile manufacturers H&R Johnson and JD Sports.

Story by Gordon Carson and Fay Schopen