“With the accreditation on top of our new press we can target more prestigious work and sell on quality, it gives 100% confidence in our quality and colour,” said Marstan sales and marketing director Martin Lett Junior.

The Bexleyheath-based firm has also kicked off a marketing campaign that promotes the capabilities of the Heidelberg Speedmaster XL 75-P, while also sweetening up prospects and existing clients with cake.

“An email is easy to delete and a plain letter is easy to ignore but no-one is going to throw away or forget a cake,” said Lett Junior. “It’s more engaging than a pen and helps with brand recognition.”

The cakes were despatched in a digitally-printed Marstan Press branded sleeve and included a die-cut leaflet. The campaign is supported with a twitter campaign with the hashtag #marstancakes. To encourage further interaction with clients.

“It’s been very positive, we’ve had a response from one prospect, several enquiries and got one job on the back of the first mailing,” said Lett.