Marketing Campaign of the Year 2015: DST

19 October 2015

Quality Awards

DST’s campaign asked customers six key questions, from ‘How can I make my communication stand out?’ to ‘How can I handle all responses effectively?’ to focus on the benefits of integrated communications. A “journey through the world of communication” took in planning, creation and delivery and culminated in an event at Canary Wharf.

www.dstoutput.co.uk 0844 3241000

“The budget may have been big,” said the judges, “but it was the ROI that was key in making this the stand-out submission. Attention to detail was key.” The travel theme was embedded into each piece of communication: direct mail, personalised microsites and emails. The event drew 178 clients and prospects, 19% up on the target, generated £440,000 of committed spend on the day and, from a £100,000 budget, DST generated in excess of £1m of attributable revenue – a ROI of over 1,000%.

Highly commended

Kingfisher Print & Design

www.kingfisherprint.co.uk 01803 867087

“We know our hangovers,” quipped staff at the family firm, which had judges insisting this was “a clever, cheeky, highly personable campaign - much like Kingfisher itself.” The multi-channel festive-season campaign aimed to increase print-order volumes in the traditionally-sluggish New Year period. The “hangover kit” contained office-party headache remedies, hangover tips and requests for customers to share pictures and tips – salutary enough to secure a new client and a £41,000 increase in digital print at the firm in Totnes, Devon.

Finalists

DST

Exaprint

Kingfisher Print & Design

ProCo

Screaming Colour

Quality Awards