www.dstoutput.co.uk 0844 3241000
“The budget may have been big,” said the judges, “but it was the ROI that was key in making this the stand-out submission. Attention to detail was key.” The travel theme was embedded into each piece of communication: direct mail, personalised microsites and emails. The event drew 178 clients and prospects, 19% up on the target, generated £440,000 of committed spend on the day and, from a £100,000 budget, DST generated in excess of £1m of attributable revenue – a ROI of over 1,000%.
Highly commended
Kingfisher Print & Design
www.kingfisherprint.co.uk 01803 867087
“We know our hangovers,” quipped staff at the family firm, which had judges insisting this was “a clever, cheeky, highly personable campaign - much like Kingfisher itself.” The multi-channel festive-season campaign aimed to increase print-order volumes in the traditionally-sluggish New Year period. The “hangover kit” contained office-party headache remedies, hangover tips and requests for customers to share pictures and tips – salutary enough to secure a new client and a £41,000 increase in digital print at the firm in Totnes, Devon.
Finalists
DST
Exaprint
Kingfisher Print & Design
ProCo
Screaming Colour
