www.geoffneal.london 020 8751 4455
High-pigment inks meanwhile ensured maximum impact. Equally impressive was the Npower calendar mailing that dovetailed excellence in design, creativity and manufacturing. Everything in this category comes under scrutiny: folding, perforating, personalisation, die-cutting and pop-ups. That Geoff Neal pulled off a mailing for 2 million people in a “seemingly impossible” timesecale before ticking all the boxes to win such a demanding category puts the junk mail moniker right where it belongs. In the bin.
Highly commended
DST
www.dstoutput.co.uk 0844 3241000
Churchill Home Insurance wanted a creative pack that was unique to every individual. DST Output delivered in the form of a full-colour map showing the recipient’s home location printed on a Kodak Prosper 5000XL in a run of around 60,000, each involving complex folding, gluing and separating. The technique, says the printer, enables clients to be more creative and improve return on investment. The entries, insisted the judges, showed “creative, process-driven thinking to deliver results”.
Finalists
DST
Geoff Neal Group
Howard Hunt
Pureprint Group
