The Telford operation is targeting small- to medium-sized firms with Exemplar, which includes a range of standard envelope formats that can be overprinted.
"Customers are using the envelope as a marketing tool; its not just a carrier," said managing director Tony Cheetham.
The launch follows recent investments in a flat-sheet envelope line, a Smithe RA800, and a second Halm Jet overprinting press.
More than 90% of the firms output is reel-fed. It has seven W&D lines, but the Smithe machine offers more flexibility and is better suited to shorter runs.
Based in 5,060m sq premises, the firm makes 1.2bn envelopes a year.
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"Utilities, paper and ink but probably not transport, couriers, finisher’s for example"
"Bound to be, most likely those not key suppliers along with HMRC"
"And now watch for those reversion charges to come in thick and fast, for the slightest deviation from the mailing specification 😉😂"
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