Bristol-based Mail Marketing International has bought two DocuPrint 180s from Xerox following its purchase of a Xerox 2060 digital colour press last November.
The DP180s will produce in excess of 400,000 images over a 24-hour period. The DC 2060 provides full-colour personalised and targeted communication options.
"As the business continues to grow we will be looking to extend our equipment offering, which will mean increasing our Xerox equipment," said operations director Graham Cooper.
Mail Marketing International is one of the UKs largest direct mailing operations, mailing out over 300m pieces per annum.
The family-owned business has clients in the blue-chip and financial services sectors. It has been established for over 50 years.
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"It's wrong to assume the Chinese are behind the curve on automation - it used to be the case that manual processes were kept becuase it was cheaper to use them than buy the automated equipment,..."
"Incredible, what a business!"
"Sad news. Their prices were unsustainable - it was a race to the bottom."
