Working with sister company Aluvista, which handles the aluminium framing, MacroArt now offers clients the ability to hire display and exhibition signage for one-off events.
The service provides customers with graphics, framing, installation and recycling, and forms a key part of the company’s sustainability strategy, according to MacroArt.
Analysis commissioned by the company from events sustainability auditor Green Circle Solutions showed that clients could reduce the total carbon emissions cost of a 10x4x1.5m hanging box-frame banner by 33% by renting it rather than – as is typical – purchasing it and then using it twice.
Matt Guise, MacroArt’s sales director, said the new service would provide an opportunity for clients to reduce their single-use waste while cutting time and effort from their event preparation.
He said: “Contemporary, modular-build banners, which are user-friendly, quick to assemble and fully flexible, are ideal for rental.
“They deliver significant cost and sustainability benefits when compared with purchased systems.”
MacroArt also recently put the finishing touches to a huge installation at Blenheim Palace.
At 12 metres high, the 280sqm stitched wrap was installed to cover restoration work at the UNESCO World Heritage Site, as part of an ongoing relationship between Blenheim and MacroArt.
Printed on the company’s Durst 512R UV printer on PVC mesh, the wrap features work from 30 young artists from across Oxford as part of Blenheim’s partnership with local charity Oxfordshire Youth.
Incorporating drawings, digital images and poetry, the work explores issues such as slavery, colonialism and gender, and has already been featured on BBC television.
Group account director at MacroArt, Mike Hamling, said: “This is a new high for our partnership with Blenheim Palace.
He said: “Not only is it our biggest installation to date with them, but it is also fantastic to support such a great cause that is Oxfordshire Youth. Witnessing young artists take inspiration from seeing their designs now in situ.
“Our team worked so hard to bring this to life and I think we’ve created something that we can all be very proud of.”
Blenheim Palace’s marketing manager, Samantha Vaughan, said her team was delighted with the outcome of the project.
“What a wonderful project this was,” she said.
“It was so inspiring to see young minds talk about such big issues and express these through the medium of art. The final mural looks fantastic, and the project has continued to build our partnership with Oxfordshire Youth to deliver a fitting display for the Palace while we undertake our important repair works.”
