Ad Depot will be used across the publishers’ entire range of publications in order to maximise advertising revenues by leveraging an integrated advertising sales process.

Adam Sewell, head of business systems for Nature Publishing Group, said: “With our range of specialist titles, both print and online, we needed a system and a company that can provide us with the flexibility to support all of our current and future advertising requirements.

“Ad Depot meets our requirements for serving our scientific, technical and medical communities throughout the advertising lifecycle. We were impressed with 5 Fifteen's personal, professional service and commitment to deliver."

The software, which is delivered through a web browser, works across three continents with sales teams sharing information without the need for third-party deployment technologies.