Unboxing is the process of unpacking products, which is often captured on video and published online.

The Glasgow-headquartered packaging giant said the survey provides valuable insights into consumer opinion of e-commerce packaging and the impact it has on their online shopping experience.

This information is important to retailers and their third-party logistics partners in shaping the customer experience and organising their supply chain operations.

The survey opened last week (4 July), and consumers will be able to contribute to the research until 21 August 2022.

This year’s research is aiming to uncover if companies are using the right amount of packaging and if retailers are maximising opportunities for branding on packaging.

Following last year’s findings that nearly a fifth of consumers won’t buy from a retailer if they don’t use sustainable packaging, the survey will also evaluate how eco-friendly consumers perceive companies’ packaging to be.

Macfarlane Packaging marketing director Laurel Granville said: “Last year’s research revealed that many consumers intended to continue to shop online more in a post Covid-19 environment and that sustainable packaging was increasingly being seen as a differentiator for retailers.

“This year, we hope to gain greater insight into consumer opinions on packaging and how this will impact retailers.”

The survey can be completed at bit.ly/macfarlane-unboxing.